As you can see, diamonds of the same carat weight differ dramatically in their overall appeal and brilliance.
Does she go straight to the ring bar and start stacking those bands? Notice what she wears. Does she layer delicate pendants on gold chains? Does she prefer bold contemporary statements?
If you are a jeweler promoting custom engagement rings, make sure you promote the personal details that make a bespoke ring meaningful, not just unique design. If you had any doubt, the cushion reigns as the fancy shape of the moment. A recent survey by The Knot, only 52% of brides have a round brilliant in their ring. Oval and cushion cuts are both on the rise.
We recommend every buyer only purchase a diamond with a GIA or AGS Certificate. The GIA is the most respected and most consistent of all of the grading entities.