Choosing a diamond should feel confident—not complicated. This guide explains the essentials: shape, the 4Cs, certification, and how to choose between natural and lab-grown diamonds.
Need personal guidance? Our concierge is available at +32 460 211 852.
Shape is the diamond’s silhouette and the biggest driver of “look” and style.
Most-loved shapes
Round: maximum sparkle, timeless
Oval: elegant lengthening effect, bright brilliance
Emerald: clean lines, “hall of mirrors” sophistication
Princess: modern, sharp sparkle with a structured look
Marquise: elongated and bold, creates a larger visual presence
Pristine tip: If you want the most sparkle, start with Round. If you want a larger look for the carat, explore Oval or Marquise. If you love quiet luxury, Emerald is iconic.
Step 2 — The 4Cs (What Matters Most)
Diamonds are graded by Carat, Cut, Color, and Clarity. Here’s what to prioritize.
Carat (Size)
Carat is the diamond’s weight and a strong indicator of size.
Pristine tip: Shape affects size appearance—some shapes look larger at the same carat weight.
Cut (Sparkle & Light Performance)
Cut controls how well a diamond reflects light—this is where brilliance and fire are born.
Cut grades you may see: Ideal / Excellent / Very Good / Good
Pristine tip: For maximum sparkle, aim for Excellent/Ideal where available.
Color (How White the Diamond Looks)
Cut controls how well a diamond reflects light—this is where brilliance and fire are born.
Cut grades you may see: Ideal / Excellent / Very Good / Good
Pristine tip: For maximum sparkle, aim for Excellent/Ideal where available.
Color (How White the Diamond Looks)
Color is graded from D (colorless) downward.
Pristine tip: Many diamonds in the near-colorless range look beautifully white once set, especially in yellow or rose gold
Clarity (Natural Inclusions)
Clarity measures internal characteristics (inclusions) and surface marks.
Common clarity grades: IF, VVS, VS, SI
Pristine tip: “Eye-clean” matters most—choose a clarity that looks clean to the eye, not only on paper.
Natural vs Lab-Grown Diamonds
Both are real diamonds. The difference is origin.
Natural Diamonds
Formed in nature over time. Many clients choose natural for rarity and tradition.
Lab-Grown Diamonds
Grown using advanced technology. Many clients choose lab-grown for value and size flexibility.
Pristine standard: Every diamond is clearly labeled as Natural or Lab-Grown.
Certification & Why It Matters
Certification is a professional grading report that confirms key characteristics.
You may see labs such as:
Pristine tip: If certification is important for your purchase, check the product page details or contact concierge before ordering.
Matching Your Diamond to Your Setting
A beautiful ring is about harmony.
Metal + Diamond
Yellow gold: warms the stone, timeless glow
White gold / platinum: crisp, bright, modern
Rose gold: romantic warmth, soft contrast
Shape + Setting
Round: classic solitaire, pavé, halo
Oval / Marquise: elegant solitaires, tapered shoulders
Emerald: clean, structured settings that emphasize clarity
Princess: modern settings, strong angles
Shopping Tips (Pristine Regal Method)
Use this simple priority order:
Shape
Cut
Carat
Color
Clarity
Certificate
Ready to Choose?
Shop Diamonds
Explore natural & lab-grown diamonds—filter by shape, carat, color, clarity, and cut.
Build Your Ring
Choose your setting first, then select your diamond—your ring, curated the Pristine Regal way.
Concierge Support
Head Office
Square de Meeûs 23
Bruxelles, 1000
Belgium
Phone: +32 460 211 852
Email: support@pristineregaljewelers.com